Product Categories Research Articles

A growing number of AIs cleared for clinical use is finally available: The AI-assisted Pathologist

As more pathology laboratories are transitioning to a digital workflow, the availability of commercial Artificial Intelligence assistance systems is also increasing. Today nearly 40 such products approved for diagnostic use are available. This article provides an overview of the most widely addressed use cases, including Immunohistochemistry scoring for breast cancer and non-small-cell lung cancer, Gleason grading for prostate cancer, or metastasis detection in lymph nodes. While automation alone already promises an increase in efficiency that may help to bridge the growing gap between supply (pathology work force) and demand (histological testing), this article introduces another category of Artificial Intelligence products that go beyond just mimicking today’s established score. Various Artificial Intelligence are being introduced that detect genetic alterations or stratify risk, directly from the standard hematoxylin & eosin staining. Finally, a brief outlook explains how basic AI models are currently finding their way into computational pathology and promise to further accelerate product developments by decreasing the time-to-model.

Addressing the opportunities of non‐thermal food processing technologies in the ASEAN region context

SummaryThis study aims to explore the opportunities offered by non‐thermal food processing technologies, including high‐pressure processing, pulsed electric fields, ultraviolet light, ultrasound, and microwave that could be viable for the agriculture commodities produced in the ASEAN region. The applications of these technologies across various food product categories (from dairy to fruits and vegetables, meat and seafood, beverages, condiments, fermented foods, edible oil, and ready‐to‐eat meals) focusing on microbial inactivation and mass transfer process enhancement, are systematically discussed to highlight their potential to foster the production of safe, nutritious, and fresh‐like quality food products from the region. The adoption of non‐thermal technologies can face several challenges that hinder the integration of these technologies in ASEAN, including high start‐up costs, limited access to stable electricity and clean water, and inconsistencies in food regulations across countries. Information gaps related to the adoption of non‐thermal technologies within the diverse food‐related scenarios in ASEAN were identified and recommendations were given to improve the state of knowledge in the region. Overall, this work offers critical insights for policymakers, industry stakeholders, and researchers to consider inclusion of non‐thermal technologies in food production as strategic approaches and tailored solutions to enhance the competitiveness of regional food products globally.

On the curvilinear effect of suspicion on consumer judgement suspension: The role of uncertainty towards the brand and product imagery

AbstractWhen exposed to advertisements, consumers are often suspicious of brand claims. To that end, prior research has explored how individuals evaluate claims to form a judgement under a state of suspicion. Yet, consumer research has not examined how suspicion affects consumers' suspension of their judgement towards the brand. We experimentally investigate the effects of three (low vs. moderate vs. high) levels of consumer suspicion on judgement suspension. Study 1 shows that compared with low or high levels, moderate levels of suspicion lead to significantly higher judgement suspension. Studies 2 and 3 replicate this inverted U‐shaped effect for additional brand and product category contexts and unveil that uncertainty towards the brand mediates the effect of suspicion on judgement suspension. In turn, the impact of uncertainty towards the brand on judgement suspension is mediated by product imagery. This research corroborates the effects of suspicion on consumer judgement suspension.

A Markov network approach for reproducing purchase behaviours observed in convenience stores

The convenience store industry in Japan holds immense significance, making a thorough comprehension of customer purchase behaviour invaluable for companies aiming to gain insights into their customer base. In this paper, we propose a novel application of a Markov network model to simulate purchases guided by stopping probabilities calculated from real data. Each node in the Markov network represents different product categories available for purchase. Additionally, we introduce the concept of a “driving force,” quantifying the influence of purchasing product A on the likelihood of purchasing product B, compared to random purchasing. For instance, our analysis reveals that the inclusion of nutrient bars in a purchase set leads to, on average, a 13% reduction in tobacco purchases compared to random patterns. To validate our approach, we compare the simulated macro-level purchase behaviours with real point of Sale (POS) data obtained from a prominent convenience store giant, 7-Eleven. The dataset is comprised of roughly 54 million receipts, in which we focus on the product categories existing in this dataset rather than individual products. Our model successfully replicates the purchase size distribution for 99.9% of all purchases and the purchase counts across various product categories, demonstrating its efficacy in capturing broad purchase patterns.

Influence of Chatbot on Consumer Purchase Intention

This research explores the intricate relationship between chatbot interactions and consumer behaviour in online service delivery and decision-making processes. The study employs a mixed-methods approach, combining quantitative surveys and qualitative interviews, to investigate the impact of chatbots on purchase intention. Through a comprehensive sampling strategy targeting diverse online shoppers, the research aims to provide insights into various aspects of chatbot interactions across different demographic groups and product categories. Analysis tools such as Pearson correlation coefficients and significance testing reveal nuanced relationships between variables, highlighting factors influencing consumer perceptions and behaviour regarding chatbots. Findings suggest that age plays a role in the perceived need for assistance with chatbots, emphasizing the importance of demographic considerations in understanding user experiences. Overall, this research contributes valuable insights into optimizing chatbot functionalities to enhance consumer trust, satisfaction, and purchase intention, paving the way for more personalized and effective chatbot experiences in diverse cultural contexts. Keywords: Chatbots, Purchase Intention, Consumer Behavior, Online Service Delivery, Trust, Transparency, User Expectations, Cultural Considerations, Interactivity, User Control, Design Elements, Customer Satisfaction

Investigating factors that influence the purchase behaviour of green cosmetic products

The escalating global concerns regarding sustainable development issues have transformed the landscape of consumer behaviour, urging businesses to incorporate green practices and raise awareness among consumers. There is an ongoing debate concerning attitude-intention and product category gap. The study aims to bridge this gap by investigating the green cosmetic purchase behaviour of female consumers in South Africa by exploring factors such as awareness, product information, product availability, environmental concern, perceived barriers, perceived price, and attitude. The study employs the alphabet theory, previously utilised in qualitative research, to quantitatively examine the relationship between various factors and green cosmetic purchase intention. By applying this theory, the study contributes to its expansion and offers a unique framework for understanding consumer behaviour in the green cosmetic industry.This study collected data by conducting an online and face-to-face survey with 295 South African consumers. The results revealed that perceived price and attitude significantly influence the purchase intention of green cosmetic products amongst females in South Africa. While awareness, product information, product availability, environmental concern and perceived barriers needed a mediating variable (attitude) to influence the purchasing intention of green cosmetic products of female consumers in South Africa. The study highlights the practical implications for marketers by providing insights into designing effective green marketing strategies. The study's findings can aid marketers in tailoring their communication and developing a targeted green marketing mix that resonates with female consumers in South Africa.

Remission of type 2 diabetes: opportunities of different nutrition styles

Last time there are a lot of date, published systematic reviews and meta-analyses about relationship between eating behavior and incidence type 2 diabetes. It is known that more than 80% of cases of type 2 diabetes are associated with obesity. In this regard, the nutritional factor is of particular importance in the formation of treatment goals for patients with type 2 diabetes. Today, the disease is no longer a sentence, because achieving remission of type 2 diabetes is possible with the help of nutritional correction. The results of studies shown that a significant decrease in body weight is a predictor of remission of type 2 diabetes. However, the question of the best dietary recommendations for patients with type 2 diabetes remains open. Various dietary patterns (Mediterranean, paleo diet, DASH system, etc.) contribute to the improvement of glycemia, however, there is not enough data indicating a regression of symptoms of type 2 diabetes. In all likelihood, achieving remission is possible only with a significant reduction in daily caloric intake. The ketogenic diet, especially popular in recent times, also improves glycemic control. At the same time, according to the results of a meta-analysis, carbohydrates from whole grains and cereal fibers should not be neglected, because this category of products helps reduce the risk of developing diabetes.

Challenges and Lessons Learned in Autologous Chimeric Antigen Receptor T-Cell Therapy Development from a Statistical Perspective.

Chimeric antigen receptor (CAR) T-cell therapy is a human gene therapy product where T cells from a patient are genetically modified to enable them to recognize desired target antigen(s) more effectively. In recent years, promising antitumor activity has been seen with autologous CAR T cells. Since 2017, six CAR T-cell therapies for the treatment of hematological malignancies have been approved by the Food and Drug Administration (FDA). Despite the rapid progress of CAR T-cell therapies, considerable statistical challenges still exist for this category of products across all phases of clinical development that need to be addressed. These include (but not limited to) dose finding strategy, implementation of the estimand framework, use of real-world data in contextualizing single-arm CAR T trials, analysis of safety data and long-term follow-up studies. This paper is the first step in summarizing and addressing these statistical hurdles based on the development of the six approved CAR T-cell products.

IMPACT OF PACKAGING DESIGN ON CONSUMER PURCHASING DECISIONS

Packaging design is becoming more important in today's competitive marketplace as items compete for consumers' attention in a sea of choices. The complex world of package design and its influence on customer behavior is the subject of this master's thesis. The purpose of this study is to decipher the complex relationship between the visual appeal, practicality, and consumer psychology of packaging by drawing on a review of relevant literature, survey data, and real-world examples. Aspects of visual design, including color, typography, and images, as well as structural components, including size, form, and material choice, are investigated in the research on packaging. It takes a look at how these factors affect various product categories and customer demographics in terms of perceptions, preferences, and intents to buy. In addition, the study explores how packaging conveys brand values, identity, and product qualities, which in turn affects consumer perception and loyalty to the brand. Keyword : Packaging design, consumer behavior, aesthetics, functionality, consumer psychology, visual elements, color, typography, imagery,

Social Media Marketing Tricks and Measuring Impact

Increasing media clutter and changing media habits makes it important to continuously study the advertising effectiveness of each medium. The objective of this study is to analyse and compare the impact of various media ie Television (TV), Radio, Print and Internet on Advertising Effectiveness in terms of its objectives like cognition, affection and conation and also to understand if media context (editorial environment or program context) has any impact on advertising effectiveness. The use of the Return on Marketing Investment (ROMI), is now widespread, and usually considered while evaluating media impact on Advertising Effectiveness. Two types of responses are gathered for this study, namely responses from general respondents and those from the corporate respondents. The corporate responses are mainly gathered from respondents working as senior managers in companies of FMCG products, Durable products and financial services. A simple random sampling technique was used in this study. Sample size was 1000 respondents. Also 50 Senior Managers were surveyed from various companies Standard deviation for every variable is calculated in pilot study data of 115 respondents. Percentages are used for comparison. Further Arithmetic mean is used to consolidate the numeric information in to a single number. Mean scores of variables are obtained using responses given to sub questions of corresponding variables. Standard deviation is used to understand variation in responses given by respondents. Friedman Test is used for non-parametric data as well. Paired t-tests is applied to compare same variable Under two groups. The study revealed that significant difference in effectiveness according to media types whilst there is no significant difference in Media context. Also, there is difference in effectiveness media type and also in Cognitive, Affective and Conative responses according product category (FMCG, Durable, and Financial services). For purchase decision, social media found to be effective. Impact of advertising on revenue of company and significant difference in revenue according to media type was confirmed.

Food Texture Perception and Its Influence on Consumer Preferences

Abstract Purpose: The general purpose of this study was to evaluate food texture perception and its influence on consumer preferences. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to food texture perception and its influence on consumer preferences. Preliminary empirical review revealed that that food texture plays a pivotal role in shaping consumer preferences and purchase decisions across various product categories. Through a review of empirical studies, it was found that texture preferences are influenced by sensory experiences, cultural norms, and individual differences. Cross-cultural variability in texture preferences was noted among Western, Asian, and Middle Eastern populations, highlighting the importance of considering cultural factors in product development. Furthermore, texture was found to elicit emotional responses during eating, with certain textures evoking positive emotions while others elicited negative ones. The practical implications of texture research were underscored, emphasizing its relevance for food manufacturers, marketers, and policymakers in developing products that align with consumer expectations and promoting healthier food choices. Unique Contribution to Theory, Practice and Policy: The Sensory-Specific Satiety theory, Elaboration Likelihood Model (ELM) and Schema theory may be used in anchoring future studies on food texture perception and its influence on consumer preferences. The study provided recommendations that contributed to theory, practice, and policy in the field of food science and consumer behavior. The study suggested further exploration of texture perception mechanisms, tailored product development strategies based on sensory evaluations, and sensory marketing approaches emphasizing texture cues. Additionally, it recommended integrating sensory considerations into food regulations, promoting consumer education on texture-related labeling, and investing in sensory research and innovation. These recommendations aimed to enhance understanding of texture perception, improve product development and marketing strategies, and inform policy initiatives to meet consumer preferences effectively.

In search of an appropriate front-of-package nutritional labelling scheme for the CARICOM region

PurposeThis study aims to evaluate the impact of the proposed CARICOM Octagon “High In” Warning Label (OWL), against four alternative Front-of-Package Nutrition Labels (FOPNLs): US “Facts Up Front” (FUF), UK Multi-Traffic Light (MTL), Mexican OWL and the Brazilian Magnifying Glass “High In” Warning Label, on respondents’ purchase intentions, perception of healthiness and understanding of nutritional information across and within food products.Design/methodology/approachIn an online randomized control experiment, adults from eight CARICOM countries (n = 948) were randomly assigned to a control and four treatment FOPNL groups. Respondents were tasked to choose between four categories of mock products with three variations in healthfulness across and within products.FindingsNo statistically significant difference (p > 0.05) was found across FOPNL groups compared to the OWL on outcomes of purchase intentions and perception of healthfulness. Regarding the understanding of nutritional information, FUF performed the best, as participants were 1.76 times (p = 0.03) and 3.23 times (p = 0.00) more likely to correctly identify the products with the highest and lowest amount of sugar, respectively. Results were similar for products with the lowest sodium (odds ratio [OR] = 2.25, p = 0.00) and highest saturated fats (OR = 2.11, p = 0.00).Research limitations/implicationsSome limitations of this study include the use of an online platform to conduct the experiment. Though this was the most cost-effective method of execution and presented many benefits, there were limitations to using this approach. Firstly, this approach may not entirely replicate the real world in store purchasing settings. Although online grocery shopping is becoming increasingly popular, in the Caribbean, most grocery purchases are made in stores. Furthermore, online surveys are more likely to lead to samples with higher educational and income levels than the average population (Bethlehem, 2010). The skewedness observed was not unique to this study and was common with similar published studies (Franco-Arellano et al., 2020; Packer et al., 2021; Talati et al., 2018). Nevertheless, all respondents were randomly assigned to groups, and it was confirmed that there were no systematic differences in the education and income levels of participants across the FOPNL groups.Practical implicationsSome CARICOM policy makers advocate for the use of “High In” warning labels to limit the intake of nutrients of concern (NOCs) and to encourage healthier eating habits among consumers. However, regional private sector stakeholders have expressed concern about the lack of sufficient research undertaken at a regional level, to inform the effectiveness of this model within CARICOM, and some have also expressed a preference for the use of other interpretative and reductive FOPNLs, already in use in the Region. The results of this study reveal that while interpretative FOPNLs like the Draft CARICOM Regional Standard, DCRS5 (OWL) can assist consumers in making healthier purchase decisions, it was outperformed by the MTL on perception of healthiness and by the FUF on the understanding of nutrient information. It was also noted that the DCRS5 (OWL) was more effective when choosing across products with distinct nutritional differences but performed poorly in assisting respondents with making healthy purchasing decisions when all the products contained NOCs above the relevant thresholds. This study’s findings highlight that the existing FOPNL schemes can be further enhanced for improved outcomes. This can be achieved by using a hybrid approach which includes both reductive and interpretative elements to allow for comparison across and within food products. The literature also suggests the use of colour and combining positive as well as negative elements to encourage ease of interpretation, improved understanding and healthier food choices.Social implicationsA properly designed FOPNL can support consumers in making healthier food choices; however, it must be accompanied by measures to raise consumer awareness and increase the health literacy of the population to cause shifts in preferences and behavioural patterns over time. This must also be coupled with policies to make healthy food choices more affordable to the general population.Originality/valueThe results of this study revealed that FUF and MTL performed the best in assisting participants to correctly identify between products with the highest or lowest NOCs at the 5% significant level, and that the OWL performed poorly in assisting participants with making healthy purchasing decisions when all the products contained NOCs above the relevant thresholds.

Profiling the novel plant-based meat alternative category: Consumer affective and sensory response in the context of perceived similarity to meat

Plant-based meat alternatives (PBMAs) are increasingly popular and may contribute towards reduction of negative environmental impacts associated with the meat industry. Inferior sensory characteristics of PBMAs, compared to conventional meat products, remain a barrier for uptake of these products. This study aimed to profile a wide range of PBMAs for perceived similarity to meat, consumer liking, emotional response and sensory experience, and to determine consumer drivers of liking for this product category. Twenty-one PBMAs, spanning a broad range of product types (burger patties, sausages, meatball alternatives, chicken/beef pieces, bacon alternative, turkey roast alternative) and main protein ingredients (extruded plant proteins, tofu, or legumes/vegetables) representative of PBMAs available to Aotearoa New Zealand consumers, were tasted and evaluated by 140 Aotearoa New Zealand residents. Samples ranged widely in their perceived similarity to meat (median value range: 1.0–4.0 on a 5-point-scale) and overall liking ratings (mean ± SD, range: 35.1 ± 1.2––77.7 ± 17.4 on a 100-point hedonic scale). Overall liking ratings were driven mostly by liking for flavour, followed by texture, and less so by appearance. Sensorially, sample differentiation was mostly associated with variation in meat-related flavours and textures, or vegetable-related attributes. Notably meat flavour was the main driver of liking, and a very strong relationship (r = 0.92) was observed between perceived similarity to meat and overall sample liking ratings. Meat-like samples were also associated with positive emotional terms, whereas samples made from wholefoods were associated with negative emotional terms. Textural terms (‘gluey/slimy’, ‘pasty/doughy’) associated with wholefood products were also negative drivers for liking, and should be avoided in future PBMA products. In conclusion, the general population maintains a strong preference for PBMAs that are similar to meat, validating ongoing efforts to improve the meat-like properties of new and emerging products. PBMAs made from wholefoods require extensive product development to achieve consumer satisfaction across the category.

AN EMPIRICAL STUDY ON IMPACT OF ADVERTISING VS SALES PROMOTION IN CONSUMERS BUYING BEHAVIOR

The report is based upon the impact of advertising as well as sales promotion in the consumer buying behavior. The main objective of this research was to compare efficacy of Product Advertising and Sales promotion on Consumer Buying Decision. A questionnaire is made to gather the information which is a primary and most appropriate method for collection of data. This questionnaire includes: This is an adequate number which enabled me to analyze and derive the answers pertaining to my objective. In accomplishing the objectivity, market visits and interactions were made with the consumer that included variety of consumers and accordingly tried to analyze the consumer buying behavior. Various conclusions which came up with such as Advertising and Sales Promotion play an important role. The Age factor plays a significant role for the selection of products from advertising and sales promotion. But the impact of sales promotion is more because they interact with the product more in this. Hence the touch and feel of product is very important in Indian market. Otherwise people do not buy the products. All these factors led me to conclude that the Sales promotion and advertising are not affective at some purchase stages. The study should be extended to different product categories in fast moving consumer durables. KEYBOARD: attract customer, marketing, sales promotion.

Insights into Online Shopper Behaviour: Unravelling Customer Psychology in E-Commerce

Online consumer behaviour is the process of how consumers make decisions to purchase products in ecommerce. This study doesn’t control the differences across product categories. This study examines the psychological process used in predicting customer behaviours. Study of customer behaviour in online shopping usually deals with identification of customers and their buying behaviour patterns. The aim of such studies is to make certain who buys where, what, when and how. The results of these studies are useful in the solution of marketing problems. This research paper deals with the satisfaction of customers using online shopping.

Impact of Hazardous Chemical Compounds on the Reproductive System Reported in Sanitary Products

Abstract: A particular group of routine essentials, feminine hygiene items, might expose women to plasticizers and antimicrobial agents. The entire world produces and uses a vast amount of chemicals, some of which may be harmful to reproductive health. The majority of chemicals and work environments have not been investigated for their potential to harm reproductive systems up to this point. The Republic of Korea and other recently industrialized nations have accumulated chemicals and other toxicants quickly, endangering well-being, especially their reproductive systems. (UTC) Women frequently utilize feminine hygiene products (FHPs) as personal care products. ( 2 )According to a broad review, sanitary pads have an impact on endometriosis, vaginal microflora, and vulvar or vaginal skin. Female health has also been found to be impacted by social contexts, such as the use of hygiene products or puberty education. (temp) Chemicals that are dangerous now or in the future are included in the category of sanitary products. Infertility, ovarian cancer, skin rashes, and skin darkening are just a few of the problems that can arise from using sanitary products that contain hazardous chemicals and harm the reproductive system. menstrual cycle imbalance. Sanitary products contain a variety of substances, including VOC, furans, phthalates, bisphenols, and dioxin. Jppd Diapers and sanitary pads are composed of synthetic plastic materials, which may leak when being used. In the present study, the quantities of phthalates (DBP, DEHP, DEP, and BBP) and volatile organic compounds (VOCs) (methylene chloride, toluene, and xylene) in sanitary pads and diapers were measured.

Potential Impact of Sustainable Business Practices: Brand Equity in Fast Food and Millennials’ Purchase Intentions

This study was carried out because we live in a world of constant change and high competition, where local fast-food brands in Chiclayo do not have an adequate position in the consumer’s mind compared to international franchises established in our town. The general objective was to determine the influence of brand equity on the purchase intention for local fast-food brands among Chiclayo millennials. The model proposed includes the constructs of brand equity in various category of food products. This document is intended to contribute to society and the scientific community by providing strategic support to brand owners who work with this approach and individual managers. A quantitative approach was used, with a basic type, explanatory level, and non-experimental cross-sectional design, using Cronbach’s alpha for reliability of the instrument and validity by expert judgment. Customers of local fast-food brands comprised the sample, with a total of 385 people surveyed independent of gender. SPSS v.27 and Microsoft Excel 2019 were used for simple random sampling. It was concluded that millennial consumers have regular brand equity and purchase intention for local fast-food brands, emphasizing that the knowledge dimension does not significantly influence purchase intention.

Impulse Buying: A Multi-National Consumer Study

This study explores impulsive buying behavior among consumers in India and other countries. It identifies factors influencing impulsive purchases, analyses the most impulsively bought product categories, and explores the post-purchase satisfaction of these impulsive decisions. Additionally, the study examines the personality traits of impulsive buyers compared to non-impulsive buyers. The research highlights the factors marketers and retailers can leverage to encourage impulsive purchases. It also empowers consumers to identify their impulsive buying tendencies and understand the emotional drivers behind them. The study provides valuable insights for entrepreneurs, marketers, retailers, and consumers.

Comparison of ten policy options to equitably reduce children's exposure to unhealthy food marketing.

Reducing children's exposure to unhealthy food marketing is crucial to combat childhood obesity. We aimed to estimate the reduction of children's exposure to food marketing under different policy scenarios and assess exposure differences by socioeconomic status. Data on children's exposure to unhealthy food marketing was compiled from a previous cross-sectional study in which children (n=168) wore wearable cameras and GPS units for four consecutive days. For each exposure, we identified the setting, the marketing medium and food/beverage product category. We analyzed the percentage reduction in food marketing exposure for ten policy scenarios and by socioeconomic deprivation: 1) no product packaging, 2) no merchandise marketing, 3) no sugary drink marketing, 4) no confectionary marketing in schools, 5) no sugary drink marketing in schools, 6) no marketing in public spaces, 7) no marketing within 400m of schools, 8) no marketing within 400m of recreation venues, 9) no marketing within 400m of bus stops, and 10) no marketing within 400m of major roads. Wellington region of New Zealand. 168 children aged 11-14 years. Exposure to food marketing varied by setting, marketing medium and product category. Among the 10 policy scenarios, the largest reductions were for plain packaging (60.3%), no sugary drink marketing (28.8%) and no marketing in public spaces (22.2%). There were no differences by socioeconomic deprivation. The results suggest that plain packaging would result in the greatest decrease in children's exposure to food marketing. However, given that children are regularly exposed to unhealthy food marketing in multiple settings through a range of marketing mediums, comprehensive bans are needed to protect children's health.

Smart Trolley Using RFID & GSM

A supermarket or a hypermarket is a form where wide variety of product items is available. Food, drinks, or any kind of domestic item might be included in this product category. Supermarkets' primary goals are to save customers time and ensure that all products are readily available. However, occasionally, customers become impatient while standing in line at the billing counter, and occasionally they become perplexed when comparing the total cost of all the products to their pre-billed budget. We have used Arduino to develop a smart trolley to solve these issues. The smart trolley system exists in the market, while our system has GSM technology which directly sends the shopping bill to your registered mobile number. Customers no longer have to wait in line to have their product items scanned for invoicing purposes thanks to this technology. If not, it functions just like a standard trolley. This tactic is used by hypermarkets and supermarkets as a way to draw in more consumers. In this project we are using Arduino uno r3 Board, lcd display and rf-id module. When the person wants any item must and should show the item to reader. RFID reader will read that number and compares that number in to the internal database and display the amount on to the lcd display. We can continuously add the item in to the trolley. Otherwise, if we are not interested any item we can show the same item to the reader. RFID reader will detect card and erase the item. lcd display will show the amount and item in trolley. Keywords: Radio Frequency Identification (RFID), Arduino, RFID reader and Supermarkets.